BKFC Champion
Confidential — AT&T Partnership Proposal
Oh YAAS
× BKFC × AT&T

The first Experiential Collectible™ — combining the tangible appeal of physical trading cards with the immersive power of digital experiences.

17M+
Trading Cards
18,217
KnuckleMania VI Fans
.5M
Founding Sponsor Ask

@kingkai_145 · BKFC Champion

Company Overview

Oh YAAS Is Rewriting The Future Of Collecting

For decades, trading cards stayed static. Oh YAAS transforms them into Experiential Collectibles™ — living, interactive cards where every scan unlocks excitement, connection, and value.

We bring fans closer to the stars they love, give collectors access to rare treasures, and open a powerful new marketing frontier for brands through data-rich, interactive engagement.

"Scan it. Unlock it. Say Oh YAAS!"

Scott Terrell
SCOTT TERRELL
Founder & President
scott@youareallstars.com
AR Experience

Scan The Front

Get a New AR Experience

The Experience

How It Works

Five steps from purchase to full immersive fan engagement

Purchase The Pack or Cards
STEP 01
Purchase The Pack or Cards
Revenue Model

Old vs. New

Transforming a one-time sale into a recurring, diversified ecosystem

📺
Old Model
Sell the Card, End the Story
Old Model

Revenue comes almost entirely from the initial card sale. Once sold, the transaction and the customer relationship ends. No ongoing engagement, no recurring revenue.

⚠ One revenue source. No customer data. Static product.
📱
New Model
Sell the Card, Unlock the Ecosystem
New Model
Digital Activation & Secure Resale
Premium Fan Services & Exclusive Content
Merchandise Sales & Event Access
Sponsorship & Brand Partnerships
Data & Insights Licensing

The result: A recurring, diversified revenue model built on top of an already proven product category.

Go-To-Market

How We Market These Cards

Breakers as Demand Engines
🔴
Breakers as Demand Engines

Thousands of online Breakers livestream card openings to millions, acting as viral demand-drivers — often exhausting retail supply within hours.

Event Activations
🏟️
Event Activations

Live launches, fan experiences, and sponsorships tied to artists, leagues, and teams. Scaling through mass and specialty retail outlets.

Star Sites & Retail
Star Sites & Retail

Direct-to-fan sales through celebrity channels. Distribution already secured — positioned to launch at scale on day one.

Distribution Secured

Already set to sell at scale.

Low-Cost, High-Impact

Viral demand via Breakers reduces CAC.

💎
Scarcity Advantage

Limited supply builds pricing power.

📊
Capital Efficiency

PR is our primary category-leadership lever.

For AT&T

Global Sponsorship Opportunity

Become the exclusive Global Sponsor of Oh YAAS and secure unparalleled visibility across BKFC — the fastest-growing combat sports organization in the world.

Sponsorship Opportunity
17M+
Trading Cards
Premium placement across all cards in the Oh YAAS ecosystem.
200+
Fighter Profiles
Your brand featured across every BKFC fighter, artist, and collector profile.
100%
AR Experiences
First prominent position in every Augmented Reality activation.
Real-Time Updates
Continuously update content, promotions, and offers long after cards are distributed.
Where Your Brand Lives Inside The Platform
First Inside Every Card
First Inside Every Card

"Your brand will be the first thing they see inside the card."

All 200 Fighter Profiles
All 200 Fighter Profiles

"Your Ad will be on all 200 fighter profiles."

All AR Experiences
All AR Experiences

"Your Brand will appear on all AR experiences — clickable to purchase."

Artist & Collector Profiles
Artist & Collector Profiles

"Your Ad will be on all our artists' and collectors' profiles."

Permanent Brand Placement

Your Brand Becomes The Collectible

Your logo featured across millions of trading cards — a collectible asset fans actively preserve for years to come.

Card 1
Card 2
Card 3
Card 4
Card 5
Card 6
Card 7
Card 8
Card 9
Card 10
Data & Intelligence

Real-Time Analytics & Consumer Intelligence

Unlike traditional sponsorships that leave brands guessing — Oh YAAS provides complete visibility that no trading card company has ever offered at scale.

📡
Card Activations & Scans
Real-time
🛍️
Consumer Purchases & Click-Through Rates
Live tracking
🥽
AR Experience Interactions & Durations
Immersive data
👥
Profile Visits & Engagement Metrics
Deep insights
🔐
First-Party Customer Data Ownership
You own it
📤
CRM & Marketing System Export
Full integration
Analytics Dashboard
Consumer Intelligence

This level of transparency, attribution, and first-party data ownership is something no trading card company has ever offered at scale.

Fan Engagement Night
Event Activations

Sponsored Fan Engagement Night

Every attendee receives a complimentary exclusive trading card pack featuring the fighters competing that evening. With BKFC events drawing 17,000–18,000 fans and reaching between 800K–2M viewers per event.

Unlike traditional event giveaways, these collectible cards become lasting keepsakes that fans take home, trade, and continue to engage with — extending your sponsorship reach far beyond fight night.

Collect consumer data at scale
Generate leads in real-time
Distribute rewards and create loyalty
Measure ROI from every single activation
BKFC Growth

BKFC Key Data Points

18,217
KnuckleMania VI Fans
2M+
Viewers Per Event
17M+
Trading Cards Distributed
.5M
Founding Sponsor Ask

BKFC is one of the fastest-growing combat sports organizations in the world with explosive growth across live attendance, pay-per-view, and social media.

KnuckleMania VI broke its own record with 18,217 fans in attendance in 2026, surpassing previous UFC and boxing records.

Events regularly generate between 800K to over 2 million total viewers per event across television, streaming, and digital.

BKFC features former UFC champions and global stars, including partnerships with Conor McGregor, driving mainstream awareness.

Distributed globally through major streaming, pay-per-view, and broadcast partners reaching fans across North America, Europe, Latin America, Asia, and international markets.

BKFC Stats
Conor McGregor

"McGregor's inclusion creates what many collectors believe could become the biggest chase card and highest-value modern trading card opportunity the combat sports hobby has ever seen."

The Investment Opportunity
THE
.5M
ASK

Oh YAAS is offering one exclusive brand the opportunity to become the Founding Global Sponsor of the first-ever officially licensed BKFC trading card release.

For an investment of .5 million, your brand will receive unmatched visibility across all 17 million trading cards, premium placement on every card, inside every card experience, and throughout every AR activation. You also receive comprehensive real-time analytics, first-party consumer data ownership, and first right of refusal for next year's release.

🎴
17M+ Cards

Premium placement across every card in the Oh YAAS ecosystem

📊
Real-Time Data

First-party consumer data ownership + comprehensive back-end analytics

🔄
Right of Refusal

First right of refusal for next year's release and category leadership

Become The Founding Sponsor

This is more than a sponsorship — it's the opportunity to own the most visible position within a next-generation sports, collectibles, and commerce platform.

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